Indigenous management and bottom of pyramid countries: The role of national institutions

Recent research on indigenous management has created the potential for more diverse, and innovative international business research (Holtbrugge, Narayanan and Wang, 2011). In this conceptual chapter, I extend the existing literature on indigenous management, with an integration into, bottom of pyramid country research such as India (Prahalad and Hart, 2004; London and Hart, 2004; Berger, 2014). In the 21st century, eighty percent of the world’s population is still considered developing, i.e. having a per capita income of less than U.S. $1,000 dollars per year. Most of these are emerging. This chapter focuses on the importance of national institutions and their potential lessons for, bottom of pyramid countries. I argue that national institutions play a key role in indigenous management research, through their positive impact on the, development of bottom of pyramid countries.