Increasing women’s participation in the STEM industry: A first step for developing a social marketing strategy

Keyphrases

• Women Participation 100%
• Social Marketing 100%
• Marketing Strategy 100%
• Women's Career Choices 100%
• Job Attributes 100%
• Salary 33%
• Women's Representation 33%
• Perceived Importance 33%
• Design Methodology 33%
• Policy Intervention 33%
• Workplace 33%
• Self-confidence 33%
• Design Basis 33%
• Family Obligation 33%
• Science Skills 33%
• Choice Models 33%
• Scientific Literacy 33%
• Gender Approach 33%
• Values in Science 33%
• Communal Values 33%
• Intervention Design 33%
• Social Marketing Intervention 33%
• Supportive Programs 33%
• Choice-based Conjoint 33%
• Women in Technology 33%
• Women in Science 33%
• Women in Mathematics 33%
• Equal Representation 33%
• Mathematics Value 33%
• Technology Value 33%
• Altruistic Value 33%

Social Sciences

• Science, Technology, Engineering and Mathematics 100%
• Womens Participation 100%
• Social Marketing 100%
• Marketing Strategy 100%
• Professional Occupations 66%
• Occupational Choice 50%
• Occupational Career 16%
• Salary 16%
• Model Analysis 16%