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Hotels from Israel to Central Europe: Leonardo hotels chain marketing strategy

  • Enav Friedmann
  • , Merav Weiss-Sidi
  • , Idan Tschisik
  • Ben-Gurion University of the Negev

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationCross-Cultural Marketing
PublisherEdward Elgar Publishing Ltd.
Pages110-118
Number of pages9
ISBN (Electronic)9781800889750
ISBN (Print)9781800889743
StatePublished - 25 Jan 2022
Externally publishedYes

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