Original language | English |
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Title of host publication | Cross-Cultural Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 110-118 |
Number of pages | 9 |
ISBN (Electronic) | 9781800889750 |
ISBN (Print) | 9781800889743 |
State | Published - 25 Jan 2022 |
Externally published | Yes |
Hotels from Israel to Central Europe: Leonardo hotels chain marketing strategy
Enav Friedmann, Merav Weiss-Sidi, Idan Tschisik
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review