Go with the flow

David G. Schwartz

doi:10.1108/intr.2010.17202baa.001

Go with the flow

David G. Schwartz

School of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

Championship athletes are said to experience intense flow while immersed in their competition finding the perfect challenge-skill balance (Jackson and Csikszentmihalyi, 1999). Can the same be said of the sports fan experiencing the website of their favourite team? That is one of the fascinating questions raised by O'Cass and Carlson in “Examining the effects of website induced flow in professional sporting team websites”.

Original language	English
Journal	Internet Research
Volume	20
Issue number	2
DOIs	https://doi.org/10.1108/intr.2010.17202baa.001
State	Published - 6 Apr 2010

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10.1108/intr.2010.17202baa.001

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title = "Go with the flow",

abstract = "Championship athletes are said to experience intense flow while immersed in their competition finding the perfect challenge-skill balance (Jackson and Csikszentmihalyi, 1999). Can the same be said of the sports fan experiencing the website of their favourite team? That is one of the fascinating questions raised by O'Cass and Carlson in “Examining the effects of website induced flow in professional sporting team websites”.",

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Go with the flow

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