Go with the flow

Research output: Contribution to journalArticlepeer-review


Championship athletes are said to experience intense flow while immersed in their competition finding the perfect challenge-skill balance (Jackson and Csikszentmihalyi, 1999). Can the same be said of the sports fan experiencing the website of their favourite team? That is one of the fascinating questions raised by O'Cass and Carlson in “Examining the effects of website induced flow in professional sporting team websites”.
Original languageEnglish
JournalInternet Research
Issue number2
StatePublished - 6 Apr 2010


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