Global promotion of country image: Do the olympics count?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

29 Scopus citations

Original language	English
Title of host publication	Product-Country Images
Subtitle of host publication	Impact and Role in International Marketing
Publisher	Taylor and Francis
Pages	433-452
Number of pages	20
ISBN (Electronic)	9781317953197
ISBN (Print)	9781315863931
State	Published - 1 May 2014

Cite this

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title = "Global promotion of country image: Do the olympics count?",

author = "Jaffe, \{Eugene D.\} and Nebenzahl, \{Israel D.\}",

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}

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