Global promotion of country image: Do the olympics count?

Eugene D. Jaffe, Israel D. Nebenzahl

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

21 Scopus citations
Original languageEnglish
Title of host publicationProduct-Country Images
Subtitle of host publicationImpact and Role in International Marketing
PublisherTaylor and Francis
Number of pages20
ISBN (Electronic)9781317953197
ISBN (Print)9781315863931
StatePublished - 1 May 2014

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