Original language | American English |
---|---|
Publisher | Routledge, |
Number of pages | 666 |
Edition | 3rd Edition |
ISBN (Electronic) | 9780429203343 |
ISBN (Print) | 9780367196097 |
DOIs | |
State | Published - 2020 |
Global Marketing: Strategy, Practice, and Cases
Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Research output: Book/Report › Book › peer-review