Global Marketing: Strategy, Practice, and Cases

Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

Research output: Book/ReportBookpeer-review

Original languageAmerican English
PublisherRoutledge,
Number of pages666
Edition3rd Edition
ISBN (Electronic)9780429203343
ISBN (Print)9780367196097
DOIs
StatePublished - 2020

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