From Integrated Communication to Integrated Communication Historiography: A New Approach to Advertising and PR Histories

C. Magen, O. Roth Cohen

Research output: Contribution to conferencePaperpeer-review

Original languageAmerican English
StatePublished - 2016
EventAmerican Academy of Advertising - Seattle, United States
Duration: 1 Jan 20161 Jan 2016

Conference

ConferenceAmerican Academy of Advertising
Country/TerritoryUnited States
CitySeattle
Period1/01/161/01/16

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