From blueprint to implementation: Communicating corporate identity for the hotel industry

Keyphrases

• Hotel Industry 100%
• Corporate Identity 100%
• Communication Process 33%
• Identity Communication 33%
• Hospitality Industry 33%
• Design Methodology 16%
• Hotels 16%
• Four-level 16%
• New Elements 16%
• Chain Management 16%
• Holistic Process 16%
• Corporate Communication 16%
• Internal Stakeholders 16%
• Corporate Identity Management 16%
• Hotel Chains 16%
• External Stakeholders 16%
• Hotel Management 16%
• Learning Methods 16%
• Management Group 16%

Social Sciences

• Corporate Identity 100%
• Hotel Industry 100%
• Case Study 42%
• Communication Process 28%
• Learning Method 14%
• Corporate Communication 14%
• Hotel Management 14%