"Fairness preference" in fairness and efficiency: Information and memory effect

"Fairness preference" is an important theory to deal with the relationship between fairness and efficiency. It has been a hot issue of experimental economics in the recent years. Because it has a contradiction with the hypothesis of rational man, it is hard to incorporate fairness into the classical economics theory framework. This study introduces information and memory effect under the hypothesis of the classical economics theory and sets up the double-blind ultimatum game model, the distributor strategy model and the dynamic interaction game model. The models are tested by computer simulation. The computer simulation of the dynamic interaction game model leads to the non-zero allocation proportion, which coincides with the experiments in the previous literatures and reality. It shows that fairness preference is related to information and memory effect. This means information and memory effect can derive fairness preference under the classical economics theory framework. This study can bridge the hypothesis of rational man and fairness preference.