Abstract
In this exploratory study we investigate the attitudes and influential factors of users' decisions in the dilemma whether to agree to online personalization or to protect their personal privacy. Various factors relating to online privacy and anonymity were considered, such as user's privacy concern on the Web in general and particularly on social networks, user online privacy literacy and field of study. To this end, a user study was carried out among 155 students of the Israeli academia, via a quantitative method using closed-ended questionnaires. The multivariate linear regression analysis showed that privacy concern strongly predicts users' decision in the personalization-privacy tradeoff. This research may be useful for finding ways to bridge the gap between users' previously reported desire for online personalization and protection of online privacy. The conclusions may also serve as a mean to mitigate online privacy paradox behavior.
Original language | English |
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Title of host publication | ICSIT 2018 - 9th International Conference on Society and Information Technologies, Proceedings |
Editors | Andres Tremante, Michael Savoie, Belkis Sanchez, Nagib C. Callaos, Jeremy Horne |
Publisher | International Institute of Informatics and Systemics, IIIS |
Pages | 41-43 |
Number of pages | 3 |
ISBN (Electronic) | 9781941763780 |
State | Published - 2015 |
Event | 9th International Conference on Society and Information Technologies, ICSIT 2018 - Orlando, United States Duration: 13 Mar 2018 → 16 Mar 2018 |
Publication series
Name | ICSIT 2018 - 9th International Conference on Society and Information Technologies, Proceedings |
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Conference
Conference | 9th International Conference on Society and Information Technologies, ICSIT 2018 |
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Country/Territory | United States |
City | Orlando |
Period | 13/03/18 → 16/03/18 |
Bibliographical note
Publisher Copyright:© 2015 International Institute of Informatics and Systemics IIIS. All rights reserved.
Keywords
- Online literacy
- Online personalization
- Online privacy behavior
- Online privacy self-efficacy
- Privacy concern
- Privacy paradox