Factors affecting adoption of Facebook: An exploratory study of the LIS community perspective

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6 Scopus citations

Abstract

This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the "Big Five" model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.

Original languageEnglish
Pages (from-to)878-894
Number of pages17
JournalCollege and Research Libraries
Volume75
Issue number6
DOIs
StatePublished - 1 Nov 2014

Bibliographical note

Publisher Copyright:
© 2014 Noa Aharony, Atribution-NonCommercial.

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