TY - JOUR
T1 - Factors affecting adoption of Facebook
T2 - An exploratory study of the LIS community perspective
AU - Aharony, Noa
N1 - Publisher Copyright:
© 2014 Noa Aharony, Atribution-NonCommercial.
PY - 2014/11/1
Y1 - 2014/11/1
N2 - This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the "Big Five" model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.
AB - This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the "Big Five" model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.
UR - http://www.scopus.com/inward/record.url?scp=84903740534&partnerID=8YFLogxK
U2 - 10.5860/crl.75.6.878
DO - 10.5860/crl.75.6.878
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SN - 0010-0870
VL - 75
SP - 878
EP - 894
JO - College and Research Libraries
JF - College and Research Libraries
IS - 6
ER -