Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys

Israel D. Nebenzahl; Eugene D. Jaffe

doi:10.1016/0019-8501(94)00043-v

Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys

Israel D. Nebenzahl
, Eugene D. Jaffe

School of Business Administration

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

The authors investigate whether the use of facsimile transmission of questionnaires to industrial populations can improve response as compared to mail surveys. The authors demonstrate in a two-phase empirical study that facsimile-transmitted questionnaires generated similar response rates as did questionnaires delivered and returned by mail, but had significantly faster response and lower total cost.

Original language	English
Pages (from-to)	167-175
Number of pages	9
Journal	Industrial Marketing Management
Volume	24
Issue number	3
DOIs	https://doi.org/10.1016/0019-8501(94)00043-v
State	Published - Jun 1995

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abstract = "The authors investigate whether the use of facsimile transmission of questionnaires to industrial populations can improve response as compared to mail surveys. The authors demonstrate in a two-phase empirical study that facsimile-transmitted questionnaires generated similar response rates as did questionnaires delivered and returned by mail, but had significantly faster response and lower total cost.",

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AB - The authors investigate whether the use of facsimile transmission of questionnaires to industrial populations can improve response as compared to mail surveys. The authors demonstrate in a two-phase empirical study that facsimile-transmitted questionnaires generated similar response rates as did questionnaires delivered and returned by mail, but had significantly faster response and lower total cost.

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Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys

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