Judicious chirping of a directly modulated pump laser is used to broaden the intrinsic linewidth of stimulated Brillouin scattering in an optical fiber. The modulation waveform is designed to obtain a spectrum with sharp edges, resulting in phase gradients stronger that those obtained for random pump modulation. The gain and phase frequency response of the slow light process are measured by a vector network analyzer, and the delays obtained for our tailored modulation are compared with the case of random direct modulation. For equal pump powers and gain bandwidths (FWHM), the tailored modulation waveform introduces 30-40% longer delays. Using this technique, pseudo random bit sequences of 5 Gb/s were successfully delayed by up to 120 ps (BER<10 -5) and 80 ps (BER<10-9).