Ethical dimensions of advertising executions

Israel D. Nebenzahl, Eugene D. Jaffe

Research output: Contribution to journalArticlepeer-review

100 Scopus citations

Abstract

This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.

Original languageEnglish
Pages (from-to)805-815
Number of pages11
JournalJournal of Business Ethics
Volume17
Issue number7
DOIs
StatePublished - May 1998

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