TY - JOUR
T1 - Effects of inflation on consumer choice
AU - Liebermann, Yehoshua
AU - Ungar, Meyer
PY - 1983/9
Y1 - 1983/9
N2 - Possible effects of a nonhomogeneous inflation on consumer choice among brands of energy-using durables are considered. For this purpose price differentials among brands are regarded as "investments," while operating costs differentials are viewed as "returns." Using a life cycle-cost approach, it is shown how inflation may affect consumers' critical implicit rates of return and ultimately their brand choice. Empirical observations which support the theoretical results are provided.
AB - Possible effects of a nonhomogeneous inflation on consumer choice among brands of energy-using durables are considered. For this purpose price differentials among brands are regarded as "investments," while operating costs differentials are viewed as "returns." Using a life cycle-cost approach, it is shown how inflation may affect consumers' critical implicit rates of return and ultimately their brand choice. Empirical observations which support the theoretical results are provided.
UR - http://www.scopus.com/inward/record.url?scp=0011062779&partnerID=8YFLogxK
U2 - 10.1016/0148-2963(83)90019-x
DO - 10.1016/0148-2963(83)90019-x
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AN - SCOPUS:0011062779
SN - 0148-2963
VL - 11
SP - 379
EP - 388
JO - Journal of Business Research
JF - Journal of Business Research
IS - 3
ER -