Effects of a public advertising campaign on consumer behavior in a demarketing situation

Joseph Deutsch, Yehoshua Liebermann

Research output: Contribution to journalArticlepeer-review

6 Scopus citations
Original languageEnglish
Pages (from-to)287-290
Number of pages4
JournalInternational Journal of Research in Marketing
Volume2
Issue number4
DOIs
StatePublished - 1985

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