Effects of a public advertising campaign on consumer behavior in a demarketing situation

Joseph Deutsch, Yehoshua Liebermann

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Original language	English
Pages (from-to)	287-290
Number of pages	4
Journal	International Journal of Research in Marketing
Volume	2
Issue number	4
DOIs	https://doi.org/10.1016/0167-8116(85)90040-0
State	Published - 1985

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