Effect of color of questionnaire on emotional responses

Leonard Weller, Randy Livingston

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

We examined whether paper color affects the kind of emotional response obtained from questionnaires. University of Utah students (N = 221) read three vignettes, each describing a murder or rape, and responded by answering a set of eight questions for each case. A three-way analysis of variance was performed in which color (pink, blue, white), type of verdict (guilty, not guilty) and sex were the main effects. The results showed that there were significant differences for color and verdict but not for sex.

Original languageEnglish
Pages (from-to)433-440
Number of pages8
JournalJournal of General Psychology
Volume115
Issue number4
DOIs
StatePublished - Oct 1988

Bibliographical note

Funding Information:
This research was supported in part by the Schnitzer Foundation for Research on the Israeli Economy and Society. Requests for reprints should be sent to Leonard Weller, Department of Sociol- ogy and Anthropology, Bar-llan University, 52 100 Ramat-Gan, Israel.

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