Economic aspects of diffusion models

Yehoshua Liebermann; Jacob Paroush

doi:10.1016/0148-6195(82)90021-2

Economic aspects of diffusion models

Yehoshua Liebermann
, Jacob Paroush

Research output: Contribution to journal › Article › peer-review

16 Scopus citations

Abstract

This paper presents possible effects of economic and marketing variables on the diffusion process of new products. The variables examined are price, advertising, and consumer's income. It is shown that under certain conditions the diffusion process depends on the income elasticity of the new product introduced.

Original language	English
Pages (from-to)	95-100
Number of pages	6
Journal	Journal of Economics and Business
Volume	34
Issue number	1
DOIs	https://doi.org/10.1016/0148-6195(82)90021-2
State	Published - 1982

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abstract = "This paper presents possible effects of economic and marketing variables on the diffusion process of new products. The variables examined are price, advertising, and consumer's income. It is shown that under certain conditions the diffusion process depends on the income elasticity of the new product introduced.",

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Economic aspects of diffusion models

Abstract

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