Economic aspects of diffusion models

Yehoshua Liebermann, Jacob Paroush

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

This paper presents possible effects of economic and marketing variables on the diffusion process of new products. The variables examined are price, advertising, and consumer's income. It is shown that under certain conditions the diffusion process depends on the income elasticity of the new product introduced.

Original languageEnglish
Pages (from-to)95-100
Number of pages6
JournalJournal of Economics and Business
Volume34
Issue number1
DOIs
StatePublished - 1982

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