TY - JOUR
T1 - Economic aspects of diffusion models
AU - Liebermann, Yehoshua
AU - Paroush, Jacob
PY - 1982
Y1 - 1982
N2 - This paper presents possible effects of economic and marketing variables on the diffusion process of new products. The variables examined are price, advertising, and consumer's income. It is shown that under certain conditions the diffusion process depends on the income elasticity of the new product introduced.
AB - This paper presents possible effects of economic and marketing variables on the diffusion process of new products. The variables examined are price, advertising, and consumer's income. It is shown that under certain conditions the diffusion process depends on the income elasticity of the new product introduced.
UR - http://www.scopus.com/inward/record.url?scp=0011676646&partnerID=8YFLogxK
U2 - 10.1016/0148-6195(82)90021-2
DO - 10.1016/0148-6195(82)90021-2
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AN - SCOPUS:0011676646
SN - 0148-6195
VL - 34
SP - 95
EP - 100
JO - Journal of Economics and Business
JF - Journal of Economics and Business
IS - 1
ER -