Don't Bi-Negative: Reduction of Negative Attitudes Toward Bisexuals by Blurring the Gender Dichotomy

Tanya Rubinstein, Shiri Makov, Ayelet Sarel

Research output: Contribution to journalArticlepeer-review

18 Scopus citations


Bisexual people suffer from stereotypes and negative attitudes. The authors investigated one possible explanation for this bi-negativity: that bisexuality, being nonmonosexual, challenges the deep-rooted dichotomous gender construct. Sixty-two participants were randomly assigned to read one of two vignettes: One blurred gender differences, the other emphasized them. Results showed first that there was greater bi-negativity among men compared to women. Among participants who were not personally acquainted with bisexuals, those in the blurring condition displayed less bi-negativity than those in the emphasizing condition. Findings suggest that the binary gender construct can indeed interfere with acceptance of bisexuals. This, in turn, suggests a way to reduce bi-negativity and thus may prove beneficial in improving the well-being of the bisexual community. [Supplementary materials are available for this article. Go to the publisher's online edition of Journal of Bisexuality for the following free supplemental resources: Supplementary Appendices A-E.].

Original languageEnglish
Pages (from-to)356-373
Number of pages18
JournalJournal of Bisexuality
Issue number3
StatePublished - Jul 2013
Externally publishedYes


  • LGB
  • LGBT
  • bi-negativity
  • biphobia
  • bisexuality
  • gender
  • sexual preference


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