Does a threat appeal moderate reckless driving? A terror management theory perspective

Orit Taubman Ben-Ari, Victor Florian, Mario Mikulincer

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79 Scopus citations

Abstract

A series of two studies examined the effects of threat appeals on reckless driving from a terror management theory perspective. In both studies, all the participants (N = 109) reported on the relevance of driving to their self-esteem, and, then, half of them were exposed to a road trauma film and the remaining to a neutral film. In Study 1, the dependent variable was the self-report of intentions to drive recklessly in hypothetical scenarios. In Study 2, the dependent variable was actual behavior (driving speed) in a driving simulator. Findings indicated that a road trauma film led to less reported intentions of reckless driving, but to higher driving speed than a neutral film. These effects were only found among participants who perceived driving as relevant to their self-esteem. The discussion emphasized the self-enhancing mechanisms proposed by the terror management theory.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalAccident Analysis and Prevention
Volume32
Issue number1
DOIs
StatePublished - Jan 2000

Bibliographical note

Funding Information:
This research was conducted as a part of the Doctoral Dissertation carried out at the Department of Psychology, Bar-Ilan University, by Orit Taubman Ben-Ari, under the supervision of Victor Florian, and Mario Mikulincer. This research was supported by grants from the Israel Foundation Trustees and the ‘The World belongs to the careful’ association.

Funding

This research was conducted as a part of the Doctoral Dissertation carried out at the Department of Psychology, Bar-Ilan University, by Orit Taubman Ben-Ari, under the supervision of Victor Florian, and Mario Mikulincer. This research was supported by grants from the Israel Foundation Trustees and the ‘The World belongs to the careful’ association.

FundersFunder number
Israel Foundation Trustees

    Keywords

    • Driving simulator
    • Driving speed
    • Road trauma film
    • Self esteem
    • Terror management theory

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