Do Americans seek pleasure while Chinese care about others’ approval? Examining stereotypical utilities positioning in brand choice contexts
- Enav Friedmann
- , Merav Weiss-Sidi
- , Tiziano Vescovi
- Ben-Gurion University of the Negev
- Ca' Foscari University of Venice
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations