CSR in China: The road to new sustainable business models

This chapter presents challenges in China's governance outlook within a Corporate Social Responsibility (CSR) analysis of China's social, environmental and economic resources and potential impacts in other countries. The purpose of this article sheds light of how CSR in China is emerging as a doorway to a) promote understanding of changes in firm governance for general managers through state and corporate socially responsible practices and b) to explain that preserving the environment and preventing pollution is necessary if China would like to trade with the West and enter global markets with other countries that place importance of governance and CSR principles.