Cross-platform analysis of PLCs’ (parties, leaders, candidates) social media presence in Israel’s 2015 electoral campaign

Sharon Haleva-Amir

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

This article analyzes social media presence of all parties, leaders, and candidates (PLCs) during Israel’s 2015 electoral campaign, within a transformational era for online campaigns. The article adheres to the theoretical frameworks of normalisation/equalisation hypotheses and personalised politics. Its research design is based on a cross-platform analysis. Findings indicate not only a centralised personalisation trend but rather a depersonalised web sphere. Leaders are more prominent online compared to other candidates; and parties out-perform their leaders, too. Furthermore, findings point to a normalised web sphere, even when referring to new and trendy platforms, revealing that the chances of political newcomers entering the parliamentary arena are scarce.

Original languageEnglish
Pages (from-to)750-772
Number of pages23
JournalIsrael Affairs
Volume27
Issue number4
Early online date17 Jun 2021
DOIs
StatePublished - 2021

Bibliographical note

Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Israel
  • PLCs (parties, leaders, candidates)
  • algorithmic campaigns
  • cross-platform analysis
  • equalisation v normalisation hypotheses
  • online political campaigns
  • personalised politics
  • social media

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