Abstract
This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transaction costs which determine the offer and price and country-of-origin effect which determines consumer protection of imported products and their.
| Original language | English |
|---|---|
| Pages (from-to) | 27-52 |
| Number of pages | 26 |
| Journal | Journal of Global Marketing |
| Volume | 10 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1996 |