Country of origin effects on international market entry

Shlomo I. Lampert, Eugene D. Jaffe

Research output: Contribution to journalArticlepeer-review

21 Scopus citations


This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transaction costs which determine the offer and price and country-of-origin effect which determines consumer protection of imported products and their.

Original languageEnglish
Pages (from-to)27-52
Number of pages26
JournalJournal of Global Marketing
Issue number2
StatePublished - 1996


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