Abstract
This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transaction costs which determine the offer and price and country-of-origin effect which determines consumer protection of imported products and their.
Original language | English |
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Pages (from-to) | 27-52 |
Number of pages | 26 |
Journal | Journal of Global Marketing |
Volume | 10 |
Issue number | 2 |
DOIs | |
State | Published - 1996 |