Country of origin effects on international market entry

Shlomo I. Lampert, Eugene D. Jaffe

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Abstract

This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transaction costs which determine the offer and price and country-of-origin effect which determines consumer protection of imported products and their.

Original languageEnglish
Pages (from-to)27-52
Number of pages26
JournalJournal of Global Marketing
Volume10
Issue number2
DOIs
StatePublished - 1996

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