Consuming the other: Israeli hallyu case study

Irina Lyan, Alon Levkowitz

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

10 Scopus citations


While Korea and Israel have been enjoying the prosperity of political and economic relationships since the 1990s, Korean popular culture has gained popularity in Israel only since the late 2000s with the advent of Hallyu 2.0. According to Dal Yong Jin (see his chapter in this volume), the shift toward Hallyu 2.0 has occurred as a result of technological development and fans’ involvement with social media. Unlike government and industry-driven Hallyu 1.0, the fan-driven Hallyu 2.0 has gone beyond Asia. The Israeli case study of a non-Asian and non-Western setting can demonstrate the power of technology and social media to...
Original languageEnglish
Title of host publicationHallyu 2.0
Subtitle of host publicationThe Korean Wave in the Age of Social Media
PublisherUniversity of Michigan Press
Number of pages17
ISBN (Electronic)9780472120895
ISBN (Print)9780472072521
StatePublished - 1 Jan 2015
Externally publishedYes


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