Consumers’ Attitudes Toward Product Placement in Movies

Research output: Contribution to journal › Article › peer-review

147 Scopus citations

Original language	English
Pages (from-to)	1-11
Number of pages	11
Journal	International Journal of Advertising
Volume	12
Issue number	1
DOIs	https://doi.org/10.1080/02650487.1993.11104518
State	Published - 1 Jan 1993

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title = "Consumers{\textquoteright} Attitudes Toward Product Placement in Movies",

author = "Nebenzahl, \{Israel D.\}",

year = "1993",

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