Conflict media strategies and the politics of counter-terrorism

This article argues that the events of 11 September 2001, and the subsequent ‘war on terror', have highlighted the role of the media in both the coverage and conduct of modern conflict. The article concentrates on the ‘conflict media strategies' pursued by belligerents and examines the development and refinement of such strategies over time, from the Second World War through to the conflict in Afghanistan. Using data from Vietnam, the Falklands, the Gulf, Kosovo and other conflicts, I argue that an effective conflict media strategy is an essential tool of warfare that is used by states and terrorist groups alike.