Conceptualizing social media sub-platforms: The case of mourning and memorialization practices on Facebook

Sarit Navon, Chaim Noy

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


This article offers a conceptual framework of Facebook’s sub-platforms: Profiles, Groups, and Pages. We demonstrate the crucially different affordances that these sub-platforms possess, and the various resulting social practices and dynamics that they enable. With mourning and memorialization as a case study, our findings point at emergent practices ranging along a personal-to-public spectrum of communicative functions and media uses: Profiles offer a personal quality, albeit differently for the bereaved’s Profile and the deceased’s Profile; Groups possess a hybrid nature, combining self-expression alongside public aspects, reviving thus premodern bereaved communities; and Pages possess a distinctly public quality, serving as online memorialization centers where the deceased becomes an icon and a resource for mobilizing broad social change. This comparative and integrated approach may be applied productively to other contexts and other social media (sub-)platforms.

Original languageEnglish
Pages (from-to)2898-2917
JournalNew Media and Society
Issue number11
StatePublished - 12 Aug 2021

Bibliographical note

Publisher Copyright:
© The Author(s) 2021.


  • Affordances
  • Facebook
  • discourse analysis
  • memorialization
  • mourning
  • participation
  • qualitative research
  • social media


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