Closed-loop advertising strategies in a duopoly

Keyphrases

• Closed-loop 100%
• Duopoly 100%
• Advertising Expenditure 100%
• Advertising Strategy 100%
• Market Share 66%
• Time-variant 66%
• Control Rules 66%
• Closed-loop Strategy 66%
• Nash Equilibrium 33%
• Mathematical Approach 33%
• Initial Value Problem 33%
• Open-loop Strategy 33%
• Adaptive Control 33%
• Optimal Advertising 33%
• Discount Factor 33%
• Lanchester Model 33%
• Marketing Implications 33%
• Cola 33%
• Nonlinear Differential Equations 33%
• Closed-loop Solution 33%
• Backward Differential Equation 33%

Economics, Econometrics and Finance

• Market Share 100%
• Duopoly 100%
• Advertising Planning 100%
• Nash Equilibrium 50%