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Closed-loop advertising strategies in a duopoly
Gila E. Fruchter
, Shlomo Kalish
School of Business Administration
Research output
:
Contribution to journal
›
Article
›
peer-review
107
Scopus citations
Overview
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Keyphrases
Closed-loop
100%
Duopoly
100%
Advertising Expenditure
100%
Advertising Strategy
100%
Market Share
66%
Time-variant
66%
Control Rules
66%
Closed-loop Strategy
66%
Mathematical Approach
33%
Initial Value Problem
33%
Adaptive Control
33%
Optimal Advertising
33%
Discount Factor
33%
Lanchester Model
33%
Marketing Implications
33%
Cola
33%
Nonlinear Differential Equations
33%
Closed-loop Solution
33%
Backward Differential Equation
33%
Open-loop Strategy
33%
Discounted Profit
33%
Global Nash Equilibrium
33%
Economics, Econometrics and Finance
Market Share
100%
Duopoly
100%
Advertising Planning
100%
Nash Equilibrium
50%
Marketing
50%
Customer
50%
Social Sciences
Advertising Strategy
100%
Market Share
100%
Operators (Mathematics)
100%
Customer
50%