Forward flow is a new measure that quantifies free thought and predicts creativity (Gray et al., 2019). In his comment, Rossiter (2020) raises some conceptual and measurement concerns about this measure. We believe these concerns are specious, resting on fundamental misunderstandings about our aim and approach. This reply clarifies the nature of forward flow and dispels these concerns.
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© 2020 American Psychological Association.
- Forward flow
- Latent semantic analysis