Clarifying what forward flow is (and isn't): Reply to Rossiter (2020)

Yoed N. Kenett, Stephen Anderson, Eric Chen, John Michael Kelly, Michael Christian, John Patrick, Laura Huang, Kevin Lewis, Kurt Gray

Research output: Contribution to journalLetterpeer-review

2 Scopus citations


Forward flow is a new measure that quantifies free thought and predicts creativity (Gray et al., 2019). In his comment, Rossiter (2020) raises some conceptual and measurement concerns about this measure. We believe these concerns are specious, resting on fundamental misunderstandings about our aim and approach. This reply clarifies the nature of forward flow and dispels these concerns.

Original languageEnglish
Pages (from-to)727-728
Number of pages2
JournalAmerican Psychologist
Issue number5
StatePublished - Jul 2020
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2020 American Psychological Association.


  • Creativity
  • Forward flow
  • Latent semantic analysis


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