Case study: Strategy Business Administration Interactive XR Learning

Jonathan Giron; Ayala Berenson; Niron Hashai

doi:10.1109/vrw58643.2023.00115

Case study: Strategy Business Administration Interactive XR Learning

Jonathan Giron, Ayala Berenson, Niron Hashai

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Adopting novel approaches in business administration teachings is difficult as conventions are based on case study readings. We evaluated the use of immersive virtual reality (VR) case studies for business administration strategy studies. The use of VR case studies was well received by the students and improved their understanding. This approach can revolutionize business administration teachings and serve as a model for other fields looking to incorporate innovative education methods.

Original language	English
Title of host publication	Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	527-529
Number of pages	3
ISBN (Electronic)	9798350348392
DOIs	https://doi.org/10.1109/vrw58643.2023.00115
State	Published - 2023
Externally published	Yes
Event	2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023 - Shanghai, China Duration: 25 Mar 2023 → 29 Mar 2023

Publication series

Name	Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023

Conference

Conference	2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023
Country/Territory	China
City	Shanghai
Period	25/03/23 → 29/03/23

Bibliographical note

Publisher Copyright:
© 2023 IEEE.

Funding

The authors of this paper wish to thank the Reichman University administration and management for funding the VR case study production and the device purchase and ongoing financial support. Furthermore, we wish to thank Yifat Keydar, the producer of the case studies presented in this paper, as well as the participants of the documentary. Last we wish to thank Prof. Noam Lemelshtreich Latar, Head of Reichman University Innovation Center, for his ongoing support and advice.

Funders	Funder number
Reichman University

Keywords

Human computer interaction (HCI)HCI design and evaluation methods Usability testing
Human-centered computing
Immersive learning
Interactive learning. Strategy education

Access to Document

10.1109/vrw58643.2023.00115

Cite this

Giron, J., Berenson, A., & Hashai, N. (2023). Case study: Strategy Business Administration Interactive XR Learning. In Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023 (pp. 527-529). (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/vrw58643.2023.00115

Giron, Jonathan ; Berenson, Ayala ; Hashai, Niron. / Case study : Strategy Business Administration Interactive XR Learning. Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Institute of Electrical and Electronics Engineers Inc., 2023. pp. 527-529 (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023).

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Giron, J, Berenson, A & Hashai, N 2023, Case study: Strategy Business Administration Interactive XR Learning. in Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023, Institute of Electrical and Electronics Engineers Inc., pp. 527-529, 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023, Shanghai, China, 25/03/23. https://doi.org/10.1109/vrw58643.2023.00115

Case study: Strategy Business Administration Interactive XR Learning. / Giron, Jonathan; Berenson, Ayala; Hashai, Niron.
Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Institute of Electrical and Electronics Engineers Inc., 2023. p. 527-529 (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Giron J, Berenson A, Hashai N. Case study: Strategy Business Administration Interactive XR Learning. In Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Institute of Electrical and Electronics Engineers Inc. 2023. p. 527-529. (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023). doi: 10.1109/vrw58643.2023.00115

Case study: Strategy Business Administration Interactive XR Learning

Abstract

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Bibliographical note

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Keywords

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