Breadwinning Moms, Caregiving Dads: Double Standard in Social Judgments of Gender Norm Violators

This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions, and marital emotions were examined. Results showed that both traditional and egalitarian individuals applied a double standard when judging deviations from gendered family roles. However, and as predicted, traditional individuals evaluated the normative targets more favorably than the norm-violating targets, whereas egalitarians evaluated the norm-violating targets more favorably. These findings shed light on the important moderating role of gender ideologies and help account for the inconsistencies in previous findings regarding social judgments of gender norm violators.