Becoming a ‘Real Man’ is a Feminist Issue

Sigal Oppenhaim-Shachar

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The growth of the pick-up industry all over the world and in Israeli society in recent years has been called ‘reverse sexism’. This phenomenon reflects how young men in hierarchical and competitive culture suffer from what they perceive to be fragile or partial masculinity, and are misled by the pick-up industry to learn and practice aggressive seduction techniques. All to improve their ability to gain sex and, therefore, to become ‘real men’. The discourse, language and concepts taught in these pick-up courses echo the traditional approach of hegemonic masculinity and patriarchy, reinforcing rape culture on the one hand, and the vulnerability and suffering of these men on the other.

Original languageEnglish
Title of host publicationGlobal Currents in Gender and Feminisms
Subtitle of host publicationCanadian and International Perspectives
PublisherEmerald Group Publishing Ltd.
Number of pages14
ISBN (Electronic)9781787144835
ISBN (Print)9781787144842
StatePublished - 1 Jan 2017

Bibliographical note

Publisher Copyright:
© 2018 Emerald Publishing Limited.


  • Backlash
  • Hegemonic masculinity
  • Israel
  • Patriarchy
  • Pick-up industry
  • Rape culture


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