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Auction mechanisms for preference driven ad exchanges
Rina Azoulay
, Esther David
Jerusalem College of Technology
Ashkelon Academic College
Research output
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Contribution to journal
›
Article
›
peer-review
1
Scopus citations
Overview
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Keyphrases
Auction Mechanism
100%
Ad Exchange
100%
Hungarian
50%
Balanced Budget
50%
Weight Function
50%
Near-optimal Solution
50%
Hungarian Algorithm
50%
Truth-telling
50%
Advertisers
50%
Exchange Mechanism
50%
Ad Placement
50%
Economic Properties
50%
Computer Science
Hungarian Algorithm
100%