Abstract
Objective: The goal of this study was to examine the effectiveness of brainwriting in an industrial setting. Background: Research has demonstrated that group interaction can inhibit idea generation. Written exchanges of ideas in groups have been found to be an effective way to increase idea generation. To our knowledge, no study has examined the potential of brainwriting for group idea generation in work settings or the impact of different sequences of group and individual idea generation. Method: Participants in a high-technology company participated in two brainwriting studies. In one study, participants generated ideas either first alone and then in a group or in the reverse order. In a second study, participants either generated as a group during the entire session or alternated individual ideation with a periodic review of the groups ideas. Results: In the first study, participants who generated ideas first as a group and then as individuals performed best. In the first session, group writing also tended to lead to more ideas than did individual writing. In the second study, participants with periodic reviews performed best. Conclusion: The results suggest that alternation in individual and group brainwriting can enhance the number of ideas generated. The group-to-alone sequence is also beneficial since it allows group members to build on shared ideas. Application: This research indicates that collaborative idea sessions can be beneficial in work sessions if the brainwriting paradigm is used with an appropriate alternation of group ideation or review sessions with individual idea generation sessions.
| Original language | English |
|---|---|
| Pages (from-to) | 1076-1094 |
| Number of pages | 19 |
| Journal | Human Factors |
| Volume | 57 |
| Issue number | 6 |
| DOIs | |
| State | Published - 8 Sep 2015 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© Human Factors and Ergonomics Society 2015.
Funding
The research reported in this paper was supported by Collaborative Grant BCS 0729305 to the first author from the National Science Foundation, which included support from the Deputy Director of National Intelligence for Analysis and collaborative grants from the National Science Foundation (CreativeIT 0855825 and INSPIRE BCS 1247971). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation. We would like to thank the editor and three reviewers for their helpful feedback on earlier drafts of this paper. We also thank Eyal Nagar for his support during this research project.
| Funders | Funder number |
|---|---|
| National Science Foundation | 1247971, CreativeIT 0855825, BCS 1247971 |
Keywords
- brainstorming
- brainwriting
- collaborative innovation
- creativity
- groups
- idea selection