Assessing core intangible resources

This study aims at introducing a framework by which scholars and practitioners may investigate a firm's profile of resources. The framework, labeled as 'Strategic Analysis Technique' (SAT), is an endeavor to better understand the firms' core resources (i.e., most valuable, rare, inimitable and non-substitutable) that generate sustainable competitive advantage and lead to superior performance. The resource profile of growing public firms in Israel was examined and compared with slow-growing firms. The results of this examination illustrated the framework. The study also sheds light on one of the most difficult challenges that resource-based strategists face - understanding the drivers of sustainable competitive advantage.