Arab student facilitators as ambassadors for dementia awareness in Israeli-Arab society

Objectives: The aim of this study was to assess the effectiveness of a dementia awareness and stigma reduction program among the Arab minoritized population in Israel. Specifically, we examined changes in knowledge, stigma, perceived susceptibility, and support sources following community-based informational sessions conducted by trained Arab student facilitators. Methods: A mixed-methods approach was used. A pre-post design with 1349 participants was employed for the quantitative component, assessing changes in subjective and objective knowledge, stigma, perceived susceptibility, and support sources. The qualitative component included in-depth interviews with 40 student facilitators to explore their experiences and insights. Data were analyzed using descriptive statistics, regression analyses, and thematic content analysis. Results: The findings revealed significant increases in dementia knowledge, positive emotional reactions, and use of formal support sources. However, no significant changes were observed in perceived susceptibility, negative emotional reactions, or behavioral discrimination. Qualitative findings highlighted facilitators’ role in challenging misconceptions, fostering engagement, and addressing cultural barriers to dementia discussions. Conclusion: The program effectively enhanced dementia knowledge and encouraged community dialogue but had limited impact on deep-seated stigma. Future initiatives should incorporate sustained interventions and culturally tailored messaging to further promote dementia awareness and reduce stigma in minoritized communities.