A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,

Subramanian Balachander; Karthik Kannan; Schwartz G. David

A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,

Subramanian Balachander, Karthik Kannan, Schwartz G. David

School of Business Administration

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	1-49
Journal	Review of Marketing Science,
Volume	7
Issue number	1,
State	Published - 2010

Cite this

@article{5aba86a0409046d6bf49c938d338c423,

title = "A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,",

author = "Subramanian Balachander and Karthik Kannan and David, {Schwartz G.}",

year = "2010",

language = "American English",

volume = "7",

pages = "1--49",

journal = "Review of Marketing Science,",

number = "1,",

}

TY - JOUR

T1 - A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,

AU - Balachander, Subramanian

AU - Kannan, Karthik

AU - David, Schwartz G.

PY - 2010

Y1 - 2010

UR - http://scholar.google.com/scholar?num=3&hl=en&lr=&q=allintitle%3A%20A%20Theoretical%20and%20Empirical%20Analysis%20of%20Alternate%20Auction%20Policies%20for%20Search%20Advertisements%2C%20author%3ASubramanian%20OR%20author%3ABalachander%20OR%20author%3AKarthik%20OR%20author%3AKannan%20OR%20author%3ADavid%20OR%20author%3ASchwartz&as_ylo=2010&as_yhi=&btnG=Search&as_vis=0

M3 - Article

VL - 7

SP - 1

EP - 49

JO - Review of Marketing Science,

JF - Review of Marketing Science,

IS - 1,

ER -

A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,

Other files and links

Cite this