A Test of the Advertising Life-cycle Theory

Yehoshua Liebermann, Alex Ayal

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish
Pages (from-to)247-250
Number of pages4
JournalInternational Journal of Advertising
Volume4
Issue number3
DOIs
StatePublished - 1 Jan 1985

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