שלטים וכרזות כמעצבי מרחב תרבות: נוסטלגיה מול עבר נוכח

Posters and street banners are rhetorical means for modeling, disseminating and marketing ideas. Their objective is to mould and influence public opinion among the people who observe or look at them. Their presence turns them into cultural objects and characteristic features of urban vernacular landscapes. Notwithstanding their popular appearance, they play an influential role in disseminating and preserving the culture and mores of local communities and their relationship with other neighborhoods. The purpose of this paper is to discuss the role of posters and street-banners in two different environments: to analyze the signs and symbols employed for the purpose of influencing a particular community or society, its culture and perceptions regarding the signs, and the response to those representative elements as a reflection of communal tradition and ideology.