Dr. Noam Yuran studies the history and philosophy of economic thought, the history of capitalism and media theory. He studied in the Cohn Institute for the History and Philosophy of Sciences and Ideas at Tel Aviv University and in the Department of Philosophy at Ben Gurion University. His recent book, What Money Wants: An Economy of Desire (Stanford, 2014) follows the peculiar place of greed in economic thought. While contemporary economics systematically refuses to discuss greed as an economic phenomenon, its fingerprints are abundant in the work of economic thinkers who were eventually banished from the discipline.

Noam's teaching and research turn to the history of economic thought as a way to explore alternative conceptualizations of the relations between economy and society. While contemporary economics is unequivocally committed to methodological individualism, the history of the discipline professes various approaches which conceive of the economy as historically and socially embedded. Noam's research aims at demonstrating the relevance of such approaches to contemporary economy and society. His current project focuses on the sexual economy of capitalism. It argues that capitalism is distinguished by a unique gender economy: a unique economy that informs gender relations, as well as unique forms of desire and eroticism embedded in money and commodities.

Noam's current study of media focuses on the roles of old a new media in shaping consumer subjectivity throughout the 20th century. It explores the roles of television and the internet in sustaining different articulations of social identity through consumer goods.