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Personal profile

About Me

ira Munichor is a consumer psychologist. She received her PhD in organizational psychology at the Technion. Subsequently, Dr. Munichor served as a post-doctoral research fellow at Warrington College of Business, University of Florida. She joined the Marketing area at the Graduate School of Business Administration, Bar-Ilan University, in the fall of 2016.

Dr. Munichor's research focuses on how people’s psychological characteristics (cognitive structure, needs, desires, feelings, and personality) influence their consumption decisions. Specifically, her research has examined how people make time-related decisions and how using numerical information affects consumer behavior. She also investigates how consumers make decisions regarding products and brands that elicit negative emotions.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification


Oct 2004Jun 2008


Oct 2001Jun 2008


Oct 1997Jun 2001


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