Matti Rachamim is a faculty member in Marketing at the School of Business Administration, Bar-Ilan University. She received her Ph.D. in Marketing from the School of Business Administration at the Hebrew University of Jerusalem. She also holds a B.Sc. in Chemistry (with honors) and an M.B.A., both from the Hebrew University.

Matti currently serves as Chair of the Executive MBA Programs at the School of Business Administration, Bar-Ilan University.

Her research interests focus on applications of artificial intelligence in marketing, consumer behavior, and ethnic dimensions of consumption. Her work explores how AI-based recommender systems and consumer digital twins influence marketing decision-making, and how such technologies can be leveraged to enhance customer experience and deepen the understanding of consumer–brand interactions. She also studies the impact of both overt and covert marketing content on consumer judgments and behaviors, the effectiveness of different advertising messages, and the role of emotions in shaping consumer responses. In addition, her research examines the implications of ethnic marketing, including how consumers from diverse cultural backgrounds interpret marketing messages, and how variables such as ethnic identity and cultural values shape consumer preferences and brand attitudes.

She teaches courses in Marketing Management, Consumer Decision-Making, B2B Marketing, and Advanced Topics in Marketing.