Matti Rachamim is a member of the faculty at the School of Business Administration, Bar-Ilan University. Matti received her Ph.D. in Management from the Hebrew University Business School. She also holds a B.Sc. in Chemistry (Magna cum Laude) and an MBA from the Hebrew University of Jerusalem.

Matti currently serves as Chair of the Marketing Department and Chair of the Executive MBA Programs at the School of Business Administration, Bar-Ilan University.

Her research interests focus on advertising (product placement), consumer behavior, social marketing, and consumer decision-making. In her work she has examined the influence of subliminal marketing content on consumer decision-making; factors shaping advertising’s effectiveness; negative advertising’s impact on consumer behavior; and the effect of ethnic identity on consumer preferences.

Courses she teaches currently include Marketing Management, Consumer Decision-Making, Business Marketing, Advanced Issues in Marketing, and Social Marketing.