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Personal profile

About Me

Matti Rachamim is a member of the faculty at the School of Business Administration, Bar-Ilan University. Matti received her Ph.D. in Management from the Hebrew University Business School. She also holds a B.Sc. in Chemistry (Magna cum Laude) and an MBA from the Hebrew University of Jerusalem.

Matti currently serves as Chair of the Marketing Department and Chair of the Executive MBA Programs at the School of Business Administration, Bar-Ilan University.

Her research interests focus on advertising (product placement), consumer behavior, social marketing, and consumer decision-making. In her work she has examined the influence of subliminal marketing content on consumer decision-making; factors shaping advertising’s effectiveness; negative advertising’s impact on consumer behavior; and the effect of ethnic identity on consumer preferences.

Courses she teaches currently include Marketing Management, Consumer Decision-Making, Business Marketing, Advanced Issues in Marketing, and Social Marketing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

מינהל עסקים

Oct 2004Nov 2011

מינהל עסקים

Oct 1994Jun 1997

כימיה, Bachelor

Oct 1990Jun 1993


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Collaborations and top research areas from the last five years

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